Do you know you can print a moving car on promotional sticky notes? I am not joking, yes it is a car moving on the promotional sticky notes. Like when we were kids, we draw an image with slightly different movements every page, and when quickly turning the pages, the drawing will start moving. This is exactly the same with printing on sticky notes. With every page printed in slightly different movements, the car can start moving from the beginning of the page till the end. This is another innovative way to decorate your promotional sticky notes. Do you want to know more about this cool design method? We'll discuss it in this post, so, read on!
- Create moving graphics to enhance brand recognition.
- Engage recipients with interactive stickies.
- Use animation to convey messages creatively.
How It Works
The concept behind how this works is similar to the traditional animation practices. But the process is more complex when applied to promotional sticky notes, and here's how:
- Multiple layer technique: To achieve a moving graphic, a technique known as "multiple layers" is used. Every layer shows a different still frame from the animation. When all of these layers are combined and flipped through, these separate frames give an impression of a seamless motion.
- Printing process: Next is creating a digital copy for the moving graphic. Then each frame is reproduced onto separate sheets using a specialised printer. To achieve a perfect frame alignment, these sheets are stacked together.
- Die-cutting alignment: This method occurs after printing and ensures that each sheet is aligned correctly with the others. Die-cutting alignment is an important step in order to keep the movement of the pages smoothly.
- Sequential page ordering: In this stage, the printed sheets are bonded together carefully while still maintaining their exact arrangement. The finished product is a seamless animation of the moving graphic as you flip through the sheets quickly.
Advantages of Moving-Graphic Sticky Notes
Incorporating animated artwork to custom stickies can offer heaps of benefits for businesses and recipients, as follows:
- Increased brand recognition: Animated graphics are a surefire way to grab anyone's attention and help people remember your company logo or slogan. Because cool it is, expect them to be shared by your recipients, which boosts brand exposure beyond your intended target audience.
- Enhanced engagement: Moving designs help increase engagement with your promotional sticky notes since it ignites a person's natural curiosity and desire for sensory stimulation. This type of stickies can help start meaningful conversations about your business and your services/products.
- Personalised desk decoration: Who doesn't want moving-graphic sticky note pads on their office desk? It would be an eye-catching desk accessory! This novel and practical office stationery provides a workstation character and offers opportunity for ongoing brand exposure.
- Versatility in messaging: Using animation in your stickies, you can convey your message in a dynamic and original way. You can easily make up stories to demonstrate the features of a product or explain something through moving graphics. It's a silent yet engaging way to communicate since it's animated.
Creative Applications
Below are some of the creative ways you can utilise moving-graphic stickies:
- Product demos: As we've mentioned above, you can tell a story to present a product's unique selling point or tell how a product operates via animated sequences.
- Event or product announcements: Use animated stickies to tease your upcoming events or new products. In this way, you can build anticipation and make your recipients hooked.
- Educational tools: Stickies with moving graphics will surely be a hit to students, especially the younger ones. As you can deliver graphs or diagrams in an interactive way, making it more enjoyable and memorable.
Takeaway
Promotional sticky notes adorned with special graphics offer businesses a distinct advantage in capturing attention while providing informative and entertaining content to recipients. Incorporating moving images into these versatile products enhances brand recognition, engagement levels, and overall creativity possibilities. Invest in this innovative design method for your next promotional campaign to leave a lasting impression on customers and prospects alike
