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Why Branded Sticky Notes are Marketing Essentials

Wednesday, 5 August 2020 1:31:05 PM Australia/Sydney

Promotional sticky notes are a classic tool in marketing and brand strategy. They are a useful item that is required in almost every home and office. Moreover, you can customise these products to truly match your brand and image. Here are the main reasons why sticky notes are marketing essentials.

Eco Sticky Notes

Affordable, Unique Products

Sticky notes are renowned as an optimal promotional product as they are cheap and affordable. In this sense, you are freed up to invest more in the branding and decoration of the sticky note to improve your brand image. More importantly, as sticky notes are cheap, you can buy more of them meaning more people will see your brand name!

Popular and Used by Everyone

Sticky notes are a staple in almost every home or office. They are a versatile product that is used for notetaking, reminders, and even fun decorations. They are suitable for all and each person can find a different use in these products. This makes them fantastic giveaway options at marketing conventions, trade shows, seminars and even school expos. This is certainly a sought-after product and one that no one can refuse.

Easily Customised and Themed

With current decorative techniques, sticky notes can be easily customised and changed to suit different themes. The shape and size of branded sticky notes can also be improved from merely being a square. Your imagination is the only barrier when designing these products. By personalising the sticky notes, your brand image will be improved resulting in greater remembrance of your brand by users and onlookers.

Posted By Jakub G

Using Sticky Notes as Mail Out Merchandise

Monday, 11 May 2020 11:06:41 AM Australia/Sydney

Logo branded sticky notes have for a long time been confined to staple for office accessories. They are fantastic for note-taking, durable and reliable. However, we wanted to take sticky notes to the next level and have incorporated them to be a unique means of promotion. With plenty of space for branding, lightweight properties for shipping and universal use, sticky notes are the ideal product for mail out merchandise.

Adhesive Notes for Marketing Mail-Outs

Lightweight and Easy to Fit into Envelopes

Since sticky notes are paper-thin, lightweight and inexpensive to ship. More importantly, due to their compact and flat size, they easily slot into envelopes. Rather investing in sending out bulky posters, sticky notes take a fraction of the time and money to ship and pack an even stronger message. With limitless customisation and use, bulk sticky notes are loved by all and the perfect item to market your brand name.   

Large Space for Your Branding

If you are concerned about space for branding, don’t be. Our customisable sticky notes actually offer a large surface area to display your brand, with even extra room for your contact details or a personalised message. We want to ensure that your clients get the most out of these sticky notes and that includes remembering your brand or logo. Pick and choose which colours work for you and we’ll ensure that your brand will be noticed. 

Used Throughout the House

Sticky notes tend to be scattered around the house, from your desk to the fridge to your notebooks and even laptops. Their use is limitless and suitable for every context, especially by utilising their vibrant colours to draw people in. Most importantly, despite appearing to be everywhere, sticky notes are recyclable, meaning they do not harm the environment like other promotional products. So, send the right message and get your brand recognised by using sticky notes as mail out merchandise.

Posted By Jakub

What Does GSM Mean for Promotional Note Paper?

Friday, 20 December 2019 3:44:49 PM Australia/Sydney

GSM refers to the term “Grams per Square Metre”. As a buyer of sticky notes or notepads, this is essential as it helps you determine which type of paper thickness works best for you. A slight difference between GSM can make a large difference, so we’ve provided a quick comparison as to how to choose the right GSM between sticky notes and notepads. We’ve also added an additional section to compare between heavier and lighter GSM.

Promotional Notepaper GSM

Premium Lightweight Notepads

Our notepads come at 70 GSM. This level of GSM sits in the sweet spot between thin paper and more general household paper. Its lightweight design makes it ideal for notepads whilst still retaining a solid piece of note-taking paper. It also means you can fit more pages in your notepad!

Durable Custom Sticky Notes

Our sticky notes are slightly higher than our notepads at 80 GSM. The extra difference is to account for the utility of sticky notes, ie. being attached to various surfaces. It is necessary to have an adaptable piece of paper that is also weighty enough to act as a great piece of writing material.

Comparison Between GSM Levels

As a comparison for our sticky notes and notepads, here are some examples of other GSM levels to help you get a feel as to how our products fit in these categories:

  • 35 GSM – extremely thin paper, such as in newspapers;
  • 100 GSM – household paper, such as printer paper;
  • 140 GSM – poster paper, ideal to withstand wear and tear;
  • 300 GSM – outdoor flyers, suited to weather conditions;
  • 400 GSM – premium cardboard, utilised in business cards.

We have tailored out sticky notes and notepads to fit in the perfect level between thin paper and household paper, making them versatile and useful just for you.

Posted By Jakub

Promotional Sticky Note Design Advice

Friday, 20 September 2019 10:12:22 AM Australia/Sydney

We often get asked about how best to design adhesive notes for marketing campaigns and events. While all clients will have different needs and requirements, here are a few pointers for standard custom notes that we think are helpful.

Sticky Note Design Ideas

Always Leave Space to Write

It is essential to remember that at the end of the day, most people will use sticky notes as a means for jotting down reminders to themselves and other important details. Why is this important? Because it impacts the design, you will ultimately choose for your custom branded adhesive notes. It might be tempting to put a huge logo on your page that takes up a lot of space - it definitely will get noticed! However, if your recipients cannot use the paper for comfortable jotting, then they likely won't use it at all. If having a large symbol or logo is important to you, consider a light colour that can be written over instead of a very dark, clear one.

Remember, Recycled Paper Isn't Bright White

We all like doing the right thing when it comes to the environment, which is why an increasing number of our customers are choosing eco-friendly recycled sticky notes over the standard bleached paper style. It is worth remembering, however, that if you opt for the recycled paper, it will not be a bleached, bright white colour which can impact how vibrant your overall design will look. For most people, this isn't an issue, and frankly, the difference is subtle -- but if exact colour matching is essential to your corporate look this is one to keep in mind!

Pick a Note Size Based on Recipient Needs

Are you distributing your promotional adhesive notes at a conference and want your recipients to use them to jot down notes? Then you might actually be in need for an A5 Custom Notepad or A4 Promo Notepaper instead. Similarly, if you're looking to slip a tiny gift with your logo on it into an expo bag, you're probably looking for a 75x75mm sticky note pad. Consider the event or campaign you will be distributing your sticky notes at and how you think your recipients will want to use them, then discuss with our sales team the variety of options available to meet these requirements. Don't work the other way around ("I'm going to buy an A4 notepad and who cares if the event doesn't have bags for the recipients to put them in!") because it could lead to an ignored or unloved product.

Posted By Yoshe Yoshe

Who Uses Custom Sticky Notes?

Monday, 6 May 2019 11:04:29 AM Australia/Sydney

Sticky notes are a classic among the business world but with the rise of technology does anybody still find a use for them? The short answer is yes. Even though everybody loves technology, the simplicity, reliability and creative feats of sticky notes mean they are here to stay.

Custom Sticky Notes - Who Uses Them?

Adhesive Notes as Simple

For those of us not super tech savvy, sticky notes are an easy way to take notes and affix them to easy to read places. Having notes constantly in your purview is a fantastic way of keeping on top of your game and remembering important things.

Logo Branded Note Paper is Reliable

Sticky notes offer a sense of reliability that technology cannot match. Computers require power and management to maintain your key information. But in the event of a computer failure or power outage, you will be left in the dark (literally) of all your important reminders. Luckily sticky notes are permanent and are usually found in every workplace for a reliable way of notetaking.  

Custom Sticky Notes Allow Creativity

Sticky notes are also able to colour coordinated to offer a creative flair to your reminders. People enjoy categorising information and sticky notes are a great way to do so. This is a great way of addressing priority levels of tasks and information and will act as subconscious reminders for your notetaking. Sticky notes are also fun ways of sending messages to co-workers or friends. Try and use them as a surprise to brighten up someone’s day.

Posted By Jeff Chong

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