We often get asked about how best to design adhesive notes for marketing campaigns and events. While all clients will have different needs and requirements, here are a few pointers for standard custom notes that we think are helpful.
Always Leave Space to Write
It is essential to remember that at the end of the day, most people will use sticky notes as a means for jotting down reminders to themselves and other important details. Why is this important? Because it impacts the design, you will ultimately choose for your custom branded adhesive notes. It might be tempting to put a huge logo on your page that takes up a lot of space - it definitely will get noticed! However, if your recipients cannot use the paper for comfortable jotting, then they likely won't use it at all. If having a large symbol or logo is important to you, consider a light colour that can be written over instead of a very dark, clear one.
Remember, Recycled Paper Isn't Bright White
We all like doing the right thing when it comes to the environment, which is why an increasing number of our customers are choosing eco-friendly recycled sticky notes over the standard bleached paper style. It is worth remembering, however, that if you opt for the recycled paper, it will not be a bleached, bright white colour which can impact how vibrant your overall design will look. For most people, this isn't an issue, and frankly, the difference is subtle -- but if exact colour matching is essential to your corporate look this is one to keep in mind!
Pick a Note Size Based on Recipient Needs
Are you distributing your promotional adhesive notes at a conference and want your recipients to use them to jot down notes? Then you might actually be in need for an A5 Custom Notepad or A4 Promo Notepaper instead. Similarly, if you're looking to slip a tiny gift with your logo on it into an expo bag, you're probably looking for a 75x75mm sticky note pad. Consider the event or campaign you will be distributing your sticky notes at and how you think your recipients will want to use them, then discuss with our sales team the variety of options available to meet these requirements. Don't work the other way around ("I'm going to buy an A4 notepad and who cares if the event doesn't have bags for the recipients to put them in!") because it could lead to an ignored or unloved product.